Thursday, 20 October 2016

Costume List

This is a table so that we have a list of all our costumes planned out ready for Ella to wear, so we aren't wasting time considering options when we could be filming. Throughout the video she will be wearing the same clothing to show that it is in the same time frame.



Prop List


This is our prop list to make sure we remember all of the things we will need to take with us, so we aren't forgetting any of it. The skateboard will be used at Riverside, where Ella will be trying to learn how to skateboard and having fun as part of her date with her boyfriend. The backpack is Ella's signature and how people will remember, so in almost every shot the backpack will appear with her.



Production Schedule

The table below shows how we have decided to carry out our filming schedule, this is so we can ensure we have planned our days our properly so we aren't rushing to fit in times at the end. Also, it shows the equipment we are going to take with us so we know what to take and use for the shots.




Date/Time
Location
Actors
Props/ costume
Equipment needed





Wednesday, 19 October 2016

Storyboard

Having a storyboard is an advantage for us because we are able to have a format of what we have to do, instead of wasting time while filming deciding what shot to do next. The highlighted information on the posted not is to clearly point out our camera shots and angles we will be using.












Tuesday, 18 October 2016

Practice Lip Syncing Video



 
The video above is a 30 seconds video of us practicing to edit and match it up to the lyrics of the song. This video has shown us Ella's strengths, one of them is that she appears very confident in front of the camera and she brings the voice to life adding in small dance moves.
The struggles we had while trying to match the video to the song is timing, some parts of the video did accurately match the song. This weakness can ultimately be a good thing because it shows how important it is to have it accurate and by making this mistake now we are able to visually see where we are going wrong and change and develop our skills to improve this.
For the purpose of this video the timing of each shot is quite long so we can practice matching Ella singing to the lyrics. By creating a practice video it has been an advantage for us because we can see where we have gone wrong and the mistakes we have made to change for our real project. Some of things we have made a mistake with is to make sure Ella is in the shot at eye level. For example, in our long shot we have we need to make sure her feet are also in the shot. We also need to ensure that we direct her properly so the camera is still and we can have a smoother camera image.




Monday, 17 October 2016

Location Research

The first location we have decided to film in is London, this is a very broad area to film in so we looked for places which would be seen as ' indie' to fit the genre of our song. We also don't want to film in places which would be stereotypical to film in, for example, Buckingham Palace and Big Ben.
When looking into places in London we came across Notting Hill, this place has many different pastel colour houses which we thought would look nice and be cute to film in, considering our song is a love song. This place is also very secluded which is to our advantage because we didn't want many people watching us film or to be in the video. This is a place where we can avoid the busy streets as well as it looking pretty.





Another Location we plan to film at is in Wimbledon London, on the grounds of Cannizaro House Hotel. This place is very similar to Notting Hill in the sense that it is calm and quite place to film because it is in an isolated area and not in a central busy part. This place has an easy access because it is open to the public so we wouldn't need to ask for filming privileges because we aren't filming in the actual building. As seen in the pictures below the place can look very colourful because of all of the different colour flowers and trees. This is an advantage for us because the location of Notting Hill also has bright colours in, this shows that we want to continue this throughout the video.





Another location we plan to film at is Riverside park, here we would have Ella learning how to skateboard. We thought this would be a good place to film because it has a riverbank and a scenic area which would look like someone would go on for a date or a romantic walk, especially if we can look up on the weather forecast and plan to film on a sunny day.
This location is good to go to because it's local and only a 5 minute drive therefore if we needed to go back and get some more shots it would be easy to go after school or at the weekend.



We decided that we would end our music video with a sunset, and this would be filmed at a place called Darlands which is also around the corner from us, so it again it would be easy for us to re film shots if we needed to. At Darlands there are various hills, which is a plus for us because we wanted to have Ella placed on a hill by herself to show that the love she has with her boyfriend isn't there anymore. The only problem is with this is that because it is a sunset we would need to make sure we get there before the sun begins to set so we can set up the camera equipment and be prepared to get some good shots before the sun goes down or we would need to go back another day.








One location we have decided not to film at is the beach this is because we have decided that when it comes to film there won't be many sunny days for us to go and film. We won't want to go to the beach on a gloomy day because you associate the beach with a fun and getting a tan, on a dark day it is more likely that people will stay inside so the atmosphere wouldn't be right because the place would look deserted. If we went to film at the beach at the end of October it would look the first picture instead of the second picture which is what we would want it to look like. Also, for us to go to the beach we would need to pay for the train fare up there. However, as we have decided that London will be our main location, it would be too expensive to keep paying out for the train fares as we probably won't get all the filming done in London in one day, so we will need to spread our filming time across a couple of weekends. It easier for us to use locations nearer to us to film other parts so our main focus can be in London.

Friday, 30 September 2016

Evaluation of Initial Ideas

After our discussion as group we have decided the best idea would be Catherine's this is because it is easy access to get to London by the train and many places in London such as Notting Hill to film for our music video. The scenery is beautiful having different coloured pastel houses adds to the feel we want for the video.  Also as we will be getting a travel card we can test out different places for good lighting. However, we may also include some of my idea to go to the beach and go in the arcades, the reason why this is not our main final idea is because of the weather that will be approaching soon. It is coming to autumn where the days become wet and windy so the beach will look very dark and gloomy and we wouldn't want to be on the sand in the rain. We have also discussed planning on having a sunset and sunrise during the music video to show it is the end and start of the day. Hopefully the sunrise shouldn't be a problem because the sun rises a bit later because we are coming into the winter months.

Rhia's idea of having a date on a journey is a good idea, however, because a male is not willing to be in front of the camera it wouldn't work. Also, having the open cinema is a great idea and would be a cute and romantic scene, but would be very expensive to find the equipment for it and to find a location in which we would be able to set it up.  

Initial Ideas

This is an audio video which shows myself and Catherine talking about our first 3 ideas for our music video.




The Music video will be narrative of a love story to fit our song. The settings we hope to include in our music video is various places in London by getting a day ticket to be able to travel around on the tubes for the day. We have also planned to have a sunrise and sunset with Ella in the shot and maybe have a couple of shots of them at the beach for the day. This enables to have both mine and Catherine ideas in the video, to show Ella on different days out.


We have discussed having different clothing options for Ella to wear, the wardrobe Ella has is very original and fit into our genre of Indie. We are addressing Goodwin's Theory by having the shots cut on every other or so beat which is thought beats, our star will have a trademark for people to remember her by - we are thinking an item of jewellery or a certain hairstyle.  Catherine will be more of the director because she has the visual image of what it looks like and I will be behind the camera filming. 

Saturday, 10 September 2016

Andrew Goodwin's Theory

Andrew Goodwin has theory that there are 5 key elements that viewers want to see in music videos these are the following:
1. Thought beats - seeing the sound
2. Relationships between the narrative and performance
3. The star's trademark
4.Multiple close ups
5. Technical aspects





Thought beats is the first part of his theory where the cuts in shots happen on a beat - it maybe every 4 beats or every 5 but the shot will cut on a beat or half way through a beat. An example of a music video that shows this Calvin Harris ft Disciples - How Deep is Your Love. Also this part of the theory says that an attraction to a music video is to have the shots in the music video repeated. This is because people can recognise this is the important part that everyone will probably know and find catchy which is the chorus. In our music video we will make sure we adhere to this and be sure we change the shot on beat or half way through the beat.



The second part of the theory is relationships between the narrative and the performance and this very important to have. By placing the artist who is singing in the video makes the audience understand the lyrics more when they show their emotions or their interpretations of what they make of the song. One example, is Katy Perry and her song 'Roar'. She is the main focus in the video and because of the song title she has related to that to the song by placing herself in a jungle. One of her song lyrics is 'I've got the eye of the tiger, a fighter.' The video starts with her not knowing where she is but then comes on top with the help of the other animals. Also to relate back to the whole concept of the tiger and the title 'Roar' they have repeatedly placed a tiger throughout the visual so people actual know, and they have chosen the right costume by have a tiger pattern as her clothing to match the song.
All these factors bring a visual for the audience to attach to the lyrics.



The star's trademark is something which makes them unique, makes them stand out from everyone else which is effective because it makes the audience remember them. For example, Sia where's her black and white wig which covers her face and Amy Winehouse styles her hair in a beehive way. As a group we have decided that our star's trademark will be her hair and we will decide on her hairstyle during the planning stages.

















Multiple close ups are shown during music videos that are sexualised to attract a male audience. However, some music videos have close ups of just the star's faces to show their expressions and feelings during the song. We are most likely to subvert the stereotype of our star being sexualised on camera because our song is a love song and not many love songs show them being sexualised. Although, we will adhere to close ups of her emotions in her face to reflect the song.





Technical aspects is where the audience is expecting to see the right decisions about the music videos being made. All aspects of the music video should fit and reflect the song and artist well and shouldn't be represented in the wrong way. For example, their costumes and narratives etc. should fit their genre. A rock band should not be wearing pink when their stereotype is leather and black, also most rock bands would decide to have a performance video rather than a narrative. In an indie music video their costume style should be individual and different from what everyone else is wearing, and as a group we will adhere to this in our music video.

Thursday, 8 September 2016

Institutional Research

The first record label we researched was the company Island Records UK and it was founded in 1959 and is still lasting 57 years. We considered this to be one of our record labels because of the artists that they have signed artists such as Ben Howard and the band Catfish and the Bottlemen. They have signed US artists such as Ariana Grande and rapper Nicki Minaji. We thought this company would be good because all have been successful in their work, with Ariana and Nicki winning award shows and have platinum albums. While Ben Howard and Catfish have been successful here in the UK and people enjoy the alternative style of music.













Aftermath Entertainment is a record label which was founded in 1996 and we won't be considering this because the record's main focus is R&B artists and in our genre of music is indie. Artists include Kendrick Lamar, Eminem and 50 Cent, we noticed that there wasn't many current girls signed to this company so that is another factor in why we wont be choosing Aftermath Entertainment because our artists will be a girl.















The record company we have chosen for our record label is XL Recordings and it is an independent English company which was founded in 1989. The artists which have been a part of the record company is Adele. However, she has now joined the record label company Colombia. Adele is a worldwide star and is known by everyone and for Adele to start her platform with XL because it shows they can produce good stars that become global. The record label has also signed artists like M.I.A and she has been charted for her songs on the Billboard Hot Dance Singles in the US.






Friday, 2 September 2016

Questionnaire for Target Audience

As part of our research we have given out a questionnaire to our target audience of 18 - 25 to ask them about their music genre and video choices they prefer. This will give us an idea of what to include in our music video to make it most appealing to our audience.


We asked a total of 10 questions:


1. What is your gender?
2. What age are you?
3. What is your favourite music genre?
Indie  Rock  R&B   Heavy Metal  Country
4. What is your favourite artist?
5. What is your favourite band?
6. How many music videos do you watch a month?
0   1-5  6-10 -11-15  16+
7. Do you stream music? If yes how often?
8. What part of a music video do you notice the most?
Setting  Costume  Lightning    Camera Angles  Editing
9. Do you think having a good video affects the song sales?
10. Do you find a narrative more appealing in a music video?


From our questionnaire we have found that the most popular genre of music listened to is pop music with 10 followed by 7 people favouring R&B, one person liking rock and another listens to all genres of music on a daily basis.

The most frequent bands appearing in the questionnaire was the Chainsmokers and the 1975. The reason why the Chainsmokers maybe so popular at the moment is due to the fact they have 2 songs released in the recently which has been responded to well by the audience, and also they appeared on the VMA's to sing their new song 'Closer'.
The majority of people circled 16+ for how many music videos they watch a month. The reason for this is because of how many different ways we can consume music videos. We have very easy access to watch music videos, through YouTube on smart phones and computers. Also, their are music channels on the TV now so people can flick through and watch a load just within one hour.
Everyone but 3 answered that they streamed music through different sites such as Spotify while the other three listened to their music from YouTube.
Everyone said that yes music videos do affect song sales and make them increase, this is because the better the music video is the more people will talk about it and because social media is apart of almost everyone's lives so the video can be shared so everyone will talking about it.
Everyone also said that yes a narrative does make a music video more appealing this is because people are able to relate to the song more, understand the lyrics and the artist by making a connection with them.


1 male was only asked because our target audience is based on mainly girls due to the understanding of the song. It is a typical love song sung by a female and is all about love and heartbreak. The song is emotional and males may not be interested. So as this was a target audience questionnaire to get ideas to see what they would prefer in a music video, we didn't ask as many as we did females.


From our findings we can see that costume and setting is key feature in a music video, therefore when we come to filming we will be aware of making sure all costumes are accurate and the settings relate to the song to make the narrative good. The results also showed that having a narrative music video is very popular, luckily we had already chosen to have a narrative music video so now we must focus on making sure the narrative is good that will draw the attention of others.

Sunday, 21 August 2016

Negative Analysis of Other Students Work



This is an example of a music video which doesn't show key features that should be typically in a music video. Throughout the whole of the music video you can tell that this was done last minute because the site looks like a school. One example of this is when they have written 'thrift shop' on the a whiteboard in a classroom with a black pen and in the corner of the shot you can see the schools displays slightly. Instead they could of asked a shop if they could film in there or turned one of their rooms in their house to look like a thrift shop.
Another example of the group filming in the school is the environment, the shots repeatedly shows the railings and gates and in a long shot they you can see the name of the school on the wall.
Also what makes this group look like they have filmed last minute is the fact that it looks messy when filming. In one part of the video a boy is standing in the shot holding another camera and when he looks up its like he is told to get out the shot and he smiles and steps back. This shows that the video is most likely to be rushed because they had to put that shot in because they didn't have anything else in time.


There is some positive aspects to this music video, somewhere near the beginning of the video they have placed some disco lights for one shot and a blue black ground in another shot with the word 'frost'. I do not think they have used a green screen for this because you can see a reflective light in the shot. It looks as if they have shown some lights onto the board, however, looks good considering most of the video appears to be have completed in a short amount of time and is creative if the school does not have the facilities such as a green screen.                                                           

Positive Analysis of Other Students Music Videos

Above is a link to a music video of someone who got an A Grade in their coursework for their A2 Media Studies. I would say the genre this music video fits into is Indie Pop because the settings they have used are low on budget as they have used available places. For example, the streets and the woods. They have filmed most of their scenes in the dark using available lighting through street lamps. The music video follows a narrative as it starts with her in an empty space with drugs and alcohol, and soon she is being kicked out of a house and is left to wonder the streets at night because of addictions. The gender being represented is accurate it is showing women are weak and have to use drugs and alcohol to help them through and they aren't strong enough by themselves. This links back into the song where the lyric says ' I have to stay high all the time to keep you off my mind.' This further reinforces that females can't cope with heartbreak and upset and immediately fall to pieces. The ethnicity shown in this music video is of an Asian descent, stereotypically it would appear for white girls to be going off of track and turning to drugs, like seen in the Ed Sheeran A Team music video. Asian girls are often dedicated to their work and are high achievers of all aspects. This is where they have subverted the stereotype to show that all women can have breakdowns and are going through the same pain everyone else does and can be influenced by drugs and alcohol.


 The class the girl is of is hard to establish, we are first see her in what could be a basement because it looks empty and cold and she is seen putting her stuff in a black bin bag. Someone finds her but it is unclear if it is a stranger or her father. She gets kicked out, but if the house is hers it shows she is middle class because the house looks wealthy. Even if that wasn't her house she is seen to have some class because one of her costumes is a Nike T-Shirt.   

 If she was middle class the music video shows her going down a class because she is now homeless and walking around looking for somewhere to stay.
In the bridge of the song their was a fast beat and on each beat the camera shots would change to a different shot in a different setting she has been to. This is effective because the bridge is by the end of the song and this is rounding off everywhere she has been showing the audience what she has been through. They have used a wide range of shots, they have used close ups of her face to show her emotions she is having through this hard time. They have used many establishing shots to show the different areas she has been to. This is effective because gives the audience more detail about where the girl is going and what she is up to. Also the establishing shot of the traffic is effective because it shows that everyone still goes on with their day no matter what, everyone just doesn't stop because your having a bad day.


The legal age to drink the UK is 18, therefore the target audience for this music video would be young adults as the music video is constantly showing the abuse of drugs and alcohol which are mature issues to talk and sing about. The target audience can also be given as the actress looks like she around 17/18, if it was directed towards children then a younger star would have been placed in the video to make that more apparent. This would not be directed for those who are 14 and under as hopefully they haven't experienced this. However, as you progress through school you mix with the wrong crowd and know and experience this from a very early age, so they could relate to the song as well.







Saturday, 20 August 2016

Test Shots of Possible Actors



All three girls we have chosen for our music video are within the age of our target audience, this means that the audience will be able to relate to them more because when singing the lyrics they will all be going through similar things together. When taking our test shots all three are very photogenic and all seemed confident in front of the camera.

We felt like Lauren and Mikah would be a good potential actors is because both have a good personality and very bubbly which would be brought out and shown throughout our music video. Both actors are friends of the group therefore when we come to film the music video it wouldn't be awkward for us because we would be able to film while having a good day out and have a laugh.
The reason why Lauren and Mikah will not be chosen for our music video is because both have a part time job while doing their A-Levels which is mostly coursework based. This means they do not have the required time we would need for our music video because they would be working at the weekends and then be completing their coursework afterwards to meet their deadlines.




















Our final potential actor is Ella who will be chosen for our music video. Like the others she has a good personality and will bring a lot to the video. Ella also has an advantage because she is a dancer and is very creative, she has taken dance outside of school when she was younger and has taken dance at GCSE and is now taking it as an A-Level, this means she is very confident in front of crowds etc. which will benefit our group when we need to film in public places.  If we decided to have a dance part during our music video Ella will already have the skills needed, whereas Lauren and Mikah aren't familiar with dance. We are also friends with Ella so filming won't be awkward with her either and we can all enjoy a day filming a music video.

 

Thursday, 14 July 2016

Biography of Artist

This is a link to a prezi which is showing all the information about the artist my group has chosen for our music video. It includes background information, music facts,  how she is promoted and what we will be incorporating into out music video that Ruth B has used in her own and how we might subvert that. 

Tuesday, 12 July 2016

Logo Choice

 Above are the images we have made for our final 3 logos for our music company. We got the images using a copyright free website and the font we used was for the company name we got from a website called Da Font, where you are able to create your own style of writing. We decided not to use 'Racer' as the company name or logo because it looks very masculine, although the colours are plain and simple like other music companies for example, Sony. The company for magic is again simple colours and we discussed it isn't very appealing. Also, the name 'magic' does not sound like it should be apart of the music industry.

However, the name twist and the logo is best suited for the music company. The logo is more bold and stands out, also the writing is representing the name by having a different spin on the font instead of it having bold and as one, the writing shadows its self.

Monday, 11 July 2016

Target Audience

Target Audience


Below is a brainstorm of our chosen target audience which is 18- 25 year olds this is because our chosen artist Ruth B aged 21. When she is releasing her songs girls are more likely to relate to them because they have probably been through the same experiences she is singing about. The reason why I have chosen to put urban outfitters as a shop to represent my target audience is because it sells very original and individual clothing, that is fashionable but wouldn't be considered fashionable to some, especially those who like indie. The social media website is 'Tumblr' is considered to be indie where everyone writes and uploads pictures of random and original things.

Wednesday, 6 July 2016

Mood Board


I have chosen these images for my mood board genre as I think they represent our music video genre of indie pop well. On the mood board there are a range of different colours which shows individuality and that people can express themselves in many different ways. I have also included images of girl indie pop singers as that is what we have chosen for our music video. The artists include Lorde and Lana Del Rey, these two express their individuality well through their costumes and music.

For my mood board of the character in our music video I have looked up pictures of Lorde and Lana Del Rey and taken their dress sense into consideration, if we compare their clothing we can be inspired to have similar clothing in our music video


Monday, 4 July 2016

Potential Song Choices



The link below is a presentation on my groups final three choices for our music video and the prezi also includes our final choice. Each slide has the pros and cons of each choice and we didn't decide to choose it and also the reasons why we choose our final piece.

Wednesday, 29 June 2016

Anaylsis of Indie Pop

Indie stands for independent music and wouldn't normally be associated with a well known music company. Independent artists and record companies are likely to produce and make their own music. Artists who are apart of a massive record company would usually have a lot of input etc. from other people. However, people who are part of an independent label usually have full control and not interested in big names. Indie music was first discovered in the 1950s - 1960s but wasn't much of a big thing until the 1980s.  




Melanie Martinez participated in MSG Varsity talent show but was eliminated in the second round. She then auditioned on The Voice and got to week 5 of the live rounds having a couple of the songs she sang on ITunes. After the show Martinez decided that she would continue with her music and worked independently to write and produce her music. She wrote the song Dollhouse and had a fan funded site produce her music video for it which she designed herself. Later she then signed with the record company Atlantic Records and released her album 'Cry Baby'.




The video above is one of Melanie's song from her album which is called 'Carousel'. The costume in this music video gives away to the audience that this is not original pop genre because the look is very alternative. Melanie appears to have 2 block colours on either side of her hair black and blue, with a little strip of pink in it. Compared to a pop music video costume and hair would be very natural and have costumes which are in fashion at the moment. In the video Melanie is wearing a pink tutu and a pink crop top, with a silver headband bow. This can be considered as childish as normally children would be wearing a tutu to play fancy dress in or to be a ballerina dancer. The setting of the music video has a direct link to the song and the lyrics, which is carousel and the video takes place in a fairground. This would not be too expensive to make as there are no extra graphics used in the music video, it is very simple as they have just used a fairground already there. Also, the music video takes place at night, which means there is no natural lighting being used and only artificial lighting from the fairground lights etc. This suggests that they wanted to give the music  video an edge because although bright colours are used they wanted to show a contradiction between dark and light.



Lorde, also known as Ella is a New Zealand singer-songwriter and has wanted to become a singer from a young age. In the song she has released called 'Team' from the setting they have used are able to tell that the genre of the song is Indie Pop as they are very low-key places. They have used very natural settings and haven't spent large amounts of money on production. The music video  also reinforces the lyrics she is singing. For example, 'Living in ruins' this is shown throughout the video by the setting, using rundown and low key places. The lyrics 'on each other team' is also shown in the video, in almost every shot in the people's different storylines they are helping each other out. The music video starts with a long shot that pans to the left and upwards to show the audience where they are and give them a feel of the music video. Also, we have a close up of Lorde and this is to introduce her as she starts singing and the close ups are used throughout the video to show her emptions for the song.   
 

Monday, 27 June 2016

Anaylsis of Pop Music

'Pop' is an abbreviation for popular music and it originated from the west of the world between the 1950s and 1960s and is similar to the genre of rock and roll. The conventions of pop music videos is for the song to be upbeat and all about having a good time. Almost all of pop music videos will follow a narrative. The colours in pop music videos are more likely to be bright and colourful to make it stand out to attract the audience, the costumes worn will be the fashion for that gender in the time period.


The first pop song i will be analysing is Selena Gomez - Good for you. The music video begins with a wide shot of Selena sitting lying on the sofa looking directly in the camera. In various different shots it shows her lying and rolling around the sofa. This suggests that she is being sexualised as she is lying in a provocative position, this is supported by the title 'Good For You'  she is lying down to show that she is good enough for the person she is singing about and the positioning suggests she is willing to give him everything. In the setting the colours appear to be very bright which adheres to the stereotype of a pop music video this is to make everything to stand out and be distinct from one another. This attracts the audience because they are being shown that this song is fun and lovable, this song doesn't show any black and white features which is normally shown to suggest to the audience that it is sad. However, Selena has not used this as she simply is showing that this song should be played for enjoyment.

We are shown various long shots of the her lying on the sofa, but to the corner of shot they have
chosen a location where there appear to be cracks in the wall. As the room also looks empty with only the sofa there it can suggest that the room and place she is in is a run down building, suggesting that she hasn't got a lot of money and if she is living with a boyfriend etc. between them there is no money, but when she is singing it doesn't matter what they have because she is good enough. The song lyrics begin with ' I'm 14 carat' which is quiet expensive, so by saying she herself is expensive is showing that whoever she is singing to that she is worth it and deserves to be good enough, regardless of financial states.



Another setting used in Selena's music video is dull and has used very dull lighting. This scene shows Selena when she is in the shower and can suggest she is very vulnerable. This part could suggest a small narrative, she had recently sang about wanting to her nice and wearing her dress tight, all to impress this boy. This scene is then introduced when she sings the lyric ' I just wanna look good for you', this is suggesting that she preparing and getting herself ready to see him. This is also adhering to the stereotype of the music genre because she is suggesting the only way that her boyfriend can be happy or feel as if she is good enough is by her exploiting herself.




 
From the beginning of Justin Bieber's music videos of As Long As You Love Me the audience is able to tell it is a narrative because the first minute or so is filled with a man talking to Justin and warning him to stay away from his daughter. However, Justin does not listen to this and we are shown a close up of a note he has written telling his girlfriend to meet her at the train station. This is similar to a Romeo and Juliet love, where the young lovers cannot be together because their parents forbid it. The narrative continues throughout the music video as it shows them trying to running away and the at the end we are shown more parts of them acting.
 
The costume Justin is placed in is dark clothing with and is wearing a silver chain, later in the song Big Sean is featured and he is wearing a gold chain with much more jewellery such as an earring, rings, watches and the hat suggests a 'gangster' look and suggests his wealth. This adheres to the costume for the genre of rap music. By placing Justin in silver and Big Sean in gold it highlights the differences between pop and rap singers.
 
Women are not shown much in this music video, however, the lead female is shown to show her affection towards Justin in various shots where they are close and intimate. Her clothing is very casual and is her skin is not over shown. However, the backup dancers when Justin is in a car park is shown to be wearing crops and short shorts, which still suggest women are being exploited for male viewers. As alternative costumes they could be wearing normal tracksuits etc.
 
The video is mostly low lighting, which subverts the stereotype of the pop music genre as normally they are associated with bright colours. The subversion maybe because of the narrative, it is a dark subject on how the lovers try to run away when no one is watching it is best to do it at night. Therefore there won't be any natural lighting from the sun etc. They have used natural lighting when they are showing the good memories between the ones who are running away. They have added an effect on this to represent that these are in fact memories and to separate this from the present day they used a haze effect.
 
 
 
In Little Mix's video of Hair they have adhered to the conventions of a pop music video by showing a strong narrative throughout the music video. It starts off with one of the girls looking through their social media account of Instagram and seeing her ex boyfriend or boyfriend with someone else. This draws the attention of young children because they are also users of social media. When the girl sees the photo she immediately calls up her friends for a shoulder to cry on and invites them round where they have themselves a party between the 4 of them to cheer her up. Having 4 girls in the band shows girl power which is supported by all of them showing up and being supportive of their friend.
 
This video can attract teenage girls because of the themes through the video, singing about people who have cheated or not worth your time, but also they are shown being girls by dressing up, doing their hair and makeup. The males can be attracted to the video by the number of close ups they are by showing the girls heavy make up, you can see the thick eyeliner and the highlight they have on to define their faces and to make themselves look pretty, and in the case of the song make them feel better because of what has happened. The males can also be attracted to their costume the girls are wearing. Although it is night time and most girls wear a pair of pyjama trousers and a t-shirt but they are seen to be wearing silk suggesting wealth and wearing shorts and crop tops. This again is showing off their skin and body parts, where men can believe women can be treated as a sexual object because of what they are wearing to bed when no one will see them.

Sean Paul the rapper is featured in this video and his costume is similar to Big Sean in the video above. Sean Paul is seen to be wearing the gold jewellery, the hat, the sunglasses to make him look a mystery and also he is wearing oversized clothing, which adheres to the genre of rap.

The lighting in the video is very bright 3 of the girls are wearing light pastel clothes to show happiness and to put a positive spin on the subject they are singing about, which is what pop music is about, trying to make things positive and upbeat. Jessie is the girl wearing the black costume, this could suggest that she is more of the dark horse of the group as the others and all aspects of the music video seem to bright and to be associated with happiness and good things.

In the future I believe the music videos for the genre of pop will continue the same with the bright and the upbeat tunes. Girls will remain to be a sexual object but this can change by having the role models of people like Beyoncé who are becoming more about girl power and women be treated equally. Women should be able to feel comfortable in their own body and if they wish to show this then that should be acceptable because it is no different from a male showing himself. However, women should not be sexualised for men and in their videos for them.