Positive Analysis of Other Students Music Videos

Above is a link to a music video of someone who got an A Grade in their coursework for their A2 Media Studies. I would say the genre this music video fits into is Indie Pop because the settings they have used are low on budget as they have used available places. For example, the streets and the woods. They have filmed most of their scenes in the dark using available lighting through street lamps. The music video follows a narrative as it starts with her in an empty space with drugs and alcohol, and soon she is being kicked out of a house and is left to wonder the streets at night because of addictions. The gender being represented is accurate it is showing women are weak and have to use drugs and alcohol to help them through and they aren't strong enough by themselves. This links back into the song where the lyric says ' I have to stay high all the time to keep you off my mind.' This further reinforces that females can't cope with heartbreak and upset and immediately fall to pieces. The ethnicity shown in this music video is of an Asian descent, stereotypically it would appear for white girls to be going off of track and turning to drugs, like seen in the Ed Sheeran A Team music video. Asian girls are often dedicated to their work and are high achievers of all aspects. This is where they have subverted the stereotype to show that all women can have breakdowns and are going through the same pain everyone else does and can be influenced by drugs and alcohol.

 The class the girl is of is hard to establish, we are first see her in what could be a basement because it looks empty and cold and she is seen putting her stuff in a black bin bag. Someone finds her but it is unclear if it is a stranger or her father. She gets kicked out, but if the house is hers it shows she is middle class because the house looks wealthy. Even if that wasn't her house she is seen to have some class because one of her costumes is a Nike T-Shirt.   

 If she was middle class the music video shows her going down a class because she is now homeless and walking around looking for somewhere to stay.
In the bridge of the song their was a fast beat and on each beat the camera shots would change to a different shot in a different setting she has been to. This is effective because the bridge is by the end of the song and this is rounding off everywhere she has been showing the audience what she has been through. They have used a wide range of shots, they have used close ups of her face to show her emotions she is having through this hard time. They have used many establishing shots to show the different areas she has been to. This is effective because gives the audience more detail about where the girl is going and what she is up to. Also the establishing shot of the traffic is effective because it shows that everyone still goes on with their day no matter what, everyone just doesn't stop because your having a bad day.


The legal age to drink the UK is 18, therefore the target audience for this music video would be young adults as the music video is constantly showing the abuse of drugs and alcohol which are mature issues to talk and sing about. The target audience can also be given as the actress looks like she around 17/18, if it was directed towards children then a younger star would have been placed in the video to make that more apparent. This would not be directed for those who are 14 and under as hopefully they haven't experienced this. However, as you progress through school you mix with the wrong crowd and know and experience this from a very early age, so they could relate to the song as well.