This is the first draft of ideas I have made for our digipak.
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I then developed these ideas further and decided that instead of pink roses we should consider having red roses. The reason for this is because although pink represents love it is a very delicate colour. However, the colour red can symbolise danger as well as love. As one of the song and our music video song is called 'Superficial Love', this suggests that the girl is in danger and needs to be warned that not all Love can be real. The use of the falling petals is to represent that love is dying out and it doesn't always last as the rose begins to wilt. The reason for having black as the background colour is because it represents elegance as well as aggression towards love and it's death.
The front of the album cover is simple, it is not overcrowded and includes the artist on the front, with the title and Ella's name. The colour of her outfit represents dullness and emptiness they she feels when thinking about her love that she once had that she doesn't anymore. This let her fans make the link between her clothing and the title and even people who aren't fans but are part of the target audience will hopefully make the link.
Below if my idea for a completed digipak.
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