After our discussion as group we have decided the best idea would be Catherine's this is because it is easy access to get to London by the train and many places in London such as Notting Hill to film for our music video. The scenery is beautiful having different coloured pastel houses adds to the feel we want for the video. Also as we will be getting a travel card we can test out different places for good lighting. However, we may also include some of my idea to go to the beach and go in the arcades, the reason why this is not our main final idea is because of the weather that will be approaching soon. It is coming to autumn where the days become wet and windy so the beach will look very dark and gloomy and we wouldn't want to be on the sand in the rain. We have also discussed planning on having a sunset and sunrise during the music video to show it is the end and start of the day. Hopefully the sunrise shouldn't be a problem because the sun rises a bit later because we are coming into the winter months.
Rhia's idea of having a date on a journey is a good idea, however, because a male is not willing to be in front of the camera it wouldn't work. Also, having the open cinema is a great idea and would be a cute and romantic scene, but would be very expensive to find the equipment for it and to find a location in which we would be able to set it up.
Friday, 30 September 2016
Initial Ideas
This is an audio video which shows myself and Catherine talking about our first 3 ideas for our music video.
The Music video will be narrative of a love story to fit our song. The settings we hope to include in our music video is various places in London by getting a day ticket to be able to travel around on the tubes for the day. We have also planned to have a sunrise and sunset with Ella in the shot and maybe have a couple of shots of them at the beach for the day. This enables to have both mine and Catherine ideas in the video, to show Ella on different days out.
We have discussed having different clothing options for Ella to wear, the wardrobe Ella has is very original and fit into our genre of Indie. We are addressing Goodwin's Theory by having the shots cut on every other or so beat which is thought beats, our star will have a trademark for people to remember her by - we are thinking an item of jewellery or a certain hairstyle. Catherine will be more of the director because she has the visual image of what it looks like and I will be behind the camera filming.
The Music video will be narrative of a love story to fit our song. The settings we hope to include in our music video is various places in London by getting a day ticket to be able to travel around on the tubes for the day. We have also planned to have a sunrise and sunset with Ella in the shot and maybe have a couple of shots of them at the beach for the day. This enables to have both mine and Catherine ideas in the video, to show Ella on different days out.
We have discussed having different clothing options for Ella to wear, the wardrobe Ella has is very original and fit into our genre of Indie. We are addressing Goodwin's Theory by having the shots cut on every other or so beat which is thought beats, our star will have a trademark for people to remember her by - we are thinking an item of jewellery or a certain hairstyle. Catherine will be more of the director because she has the visual image of what it looks like and I will be behind the camera filming.
Saturday, 10 September 2016
Andrew Goodwin's Theory
Andrew Goodwin has theory that there are 5 key elements that viewers want to see in music videos these are the following:
1. Thought beats - seeing the sound
2. Relationships between the narrative and performance
3. The star's trademark
4.Multiple close ups
5. Technical aspects
Thought beats is the first part of his theory where the cuts in shots happen on a beat - it maybe every 4 beats or every 5 but the shot will cut on a beat or half way through a beat. An example of a music video that shows this Calvin Harris ft Disciples - How Deep is Your Love. Also this part of the theory says that an attraction to a music video is to have the shots in the music video repeated. This is because people can recognise this is the important part that everyone will probably know and find catchy which is the chorus. In our music video we will make sure we adhere to this and be sure we change the shot on beat or half way through the beat.
The second part of the theory is relationships between the narrative and the performance and this very important to have. By placing the artist who is singing in the video makes the audience understand the lyrics more when they show their emotions or their interpretations of what they make of the song. One example, is Katy Perry and her song 'Roar'. She is the main focus in the video and because of the song title she has related to that to the song by placing herself in a jungle. One of her song lyrics is 'I've got the eye of the tiger, a fighter.' The video starts with her not knowing where she is but then comes on top with the help of the other animals. Also to relate back to the whole concept of the tiger and the title 'Roar' they have repeatedly placed a tiger throughout the visual so people actual know, and they have chosen the right costume by have a tiger pattern as her clothing to match the song.
All these factors bring a visual for the audience to attach to the lyrics.
The star's trademark is something which makes them unique, makes them stand out from everyone else which is effective because it makes the audience remember them. For example, Sia where's her black and white wig which covers her face and Amy Winehouse styles her hair in a beehive way. As a group we have decided that our star's trademark will be her hair and we will decide on her hairstyle during the planning stages.
Multiple close ups are shown during music videos that are sexualised to attract a male audience. However, some music videos have close ups of just the star's faces to show their expressions and feelings during the song. We are most likely to subvert the stereotype of our star being sexualised on camera because our song is a love song and not many love songs show them being sexualised. Although, we will adhere to close ups of her emotions in her face to reflect the song.
Technical aspects is where the audience is expecting to see the right decisions about the music videos being made. All aspects of the music video should fit and reflect the song and artist well and shouldn't be represented in the wrong way. For example, their costumes and narratives etc. should fit their genre. A rock band should not be wearing pink when their stereotype is leather and black, also most rock bands would decide to have a performance video rather than a narrative. In an indie music video their costume style should be individual and different from what everyone else is wearing, and as a group we will adhere to this in our music video.
1. Thought beats - seeing the sound
2. Relationships between the narrative and performance
3. The star's trademark
4.Multiple close ups
5. Technical aspects
Thought beats is the first part of his theory where the cuts in shots happen on a beat - it maybe every 4 beats or every 5 but the shot will cut on a beat or half way through a beat. An example of a music video that shows this Calvin Harris ft Disciples - How Deep is Your Love. Also this part of the theory says that an attraction to a music video is to have the shots in the music video repeated. This is because people can recognise this is the important part that everyone will probably know and find catchy which is the chorus. In our music video we will make sure we adhere to this and be sure we change the shot on beat or half way through the beat.
The second part of the theory is relationships between the narrative and the performance and this very important to have. By placing the artist who is singing in the video makes the audience understand the lyrics more when they show their emotions or their interpretations of what they make of the song. One example, is Katy Perry and her song 'Roar'. She is the main focus in the video and because of the song title she has related to that to the song by placing herself in a jungle. One of her song lyrics is 'I've got the eye of the tiger, a fighter.' The video starts with her not knowing where she is but then comes on top with the help of the other animals. Also to relate back to the whole concept of the tiger and the title 'Roar' they have repeatedly placed a tiger throughout the visual so people actual know, and they have chosen the right costume by have a tiger pattern as her clothing to match the song.
All these factors bring a visual for the audience to attach to the lyrics.
The star's trademark is something which makes them unique, makes them stand out from everyone else which is effective because it makes the audience remember them. For example, Sia where's her black and white wig which covers her face and Amy Winehouse styles her hair in a beehive way. As a group we have decided that our star's trademark will be her hair and we will decide on her hairstyle during the planning stages.
Multiple close ups are shown during music videos that are sexualised to attract a male audience. However, some music videos have close ups of just the star's faces to show their expressions and feelings during the song. We are most likely to subvert the stereotype of our star being sexualised on camera because our song is a love song and not many love songs show them being sexualised. Although, we will adhere to close ups of her emotions in her face to reflect the song.
Technical aspects is where the audience is expecting to see the right decisions about the music videos being made. All aspects of the music video should fit and reflect the song and artist well and shouldn't be represented in the wrong way. For example, their costumes and narratives etc. should fit their genre. A rock band should not be wearing pink when their stereotype is leather and black, also most rock bands would decide to have a performance video rather than a narrative. In an indie music video their costume style should be individual and different from what everyone else is wearing, and as a group we will adhere to this in our music video.
Thursday, 8 September 2016
Institutional Research
The first record label we researched was the company Island Records UK and it was founded in 1959 and is still lasting 57 years. We considered this to be one of our record labels because of the artists that they have signed artists such as Ben Howard and the band Catfish and the Bottlemen. They have signed US artists such as Ariana Grande and rapper Nicki Minaji. We thought this company would be good because all have been successful in their work, with Ariana and Nicki winning award shows and have platinum albums. While Ben Howard and Catfish have been successful here in the UK and people enjoy the alternative style of music.
Aftermath Entertainment is a record label which was founded in 1996 and we won't be considering this because the record's main focus is R&B artists and in our genre of music is indie. Artists include Kendrick Lamar, Eminem and 50 Cent, we noticed that there wasn't many current girls signed to this company so that is another factor in why we wont be choosing Aftermath Entertainment because our artists will be a girl.
The record company we have chosen for our record label is XL Recordings and it is an independent English company which was founded in 1989. The artists which have been a part of the record company is Adele. However, she has now joined the record label company Colombia. Adele is a worldwide star and is known by everyone and for Adele to start her platform with XL because it shows they can produce good stars that become global. The record label has also signed artists like M.I.A and she has been charted for her songs on the Billboard Hot Dance Singles in the US.
Aftermath Entertainment is a record label which was founded in 1996 and we won't be considering this because the record's main focus is R&B artists and in our genre of music is indie. Artists include Kendrick Lamar, Eminem and 50 Cent, we noticed that there wasn't many current girls signed to this company so that is another factor in why we wont be choosing Aftermath Entertainment because our artists will be a girl.
The record company we have chosen for our record label is XL Recordings and it is an independent English company which was founded in 1989. The artists which have been a part of the record company is Adele. However, she has now joined the record label company Colombia. Adele is a worldwide star and is known by everyone and for Adele to start her platform with XL because it shows they can produce good stars that become global. The record label has also signed artists like M.I.A and she has been charted for her songs on the Billboard Hot Dance Singles in the US.
Friday, 2 September 2016
Questionnaire for Target Audience
As part of our research we have given out a questionnaire to our target audience of 18 - 25 to ask them about their music genre and video choices they prefer. This will give us an idea of what to include in our music video to make it most appealing to our audience.
We asked a total of 10 questions:
1. What is your gender?
2. What age are you?
3. What is your favourite music genre?
Indie Rock R&B Heavy Metal Country
4. What is your favourite artist?
5. What is your favourite band?
6. How many music videos do you watch a month?
0 1-5 6-10 -11-15 16+
7. Do you stream music? If yes how often?
8. What part of a music video do you notice the most?
Setting Costume Lightning Camera Angles Editing
9. Do you think having a good video affects the song sales?
10. Do you find a narrative more appealing in a music video?
From our questionnaire we have found that the most popular genre of music listened to is pop music with 10 followed by 7 people favouring R&B, one person liking rock and another listens to all genres of music on a daily basis.
The most frequent bands appearing in the questionnaire was the Chainsmokers and the 1975. The reason why the Chainsmokers maybe so popular at the moment is due to the fact they have 2 songs released in the recently which has been responded to well by the audience, and also they appeared on the VMA's to sing their new song 'Closer'.
The majority of people circled 16+ for how many music videos they watch a month. The reason for this is because of how many different ways we can consume music videos. We have very easy access to watch music videos, through YouTube on smart phones and computers. Also, their are music channels on the TV now so people can flick through and watch a load just within one hour.
Everyone but 3 answered that they streamed music through different sites such as Spotify while the other three listened to their music from YouTube.
Everyone said that yes music videos do affect song sales and make them increase, this is because the better the music video is the more people will talk about it and because social media is apart of almost everyone's lives so the video can be shared so everyone will talking about it.
Everyone also said that yes a narrative does make a music video more appealing this is because people are able to relate to the song more, understand the lyrics and the artist by making a connection with them.
1 male was only asked because our target audience is based on mainly girls due to the understanding of the song. It is a typical love song sung by a female and is all about love and heartbreak. The song is emotional and males may not be interested. So as this was a target audience questionnaire to get ideas to see what they would prefer in a music video, we didn't ask as many as we did females.
From our findings we can see that costume and setting is key feature in a music video, therefore when we come to filming we will be aware of making sure all costumes are accurate and the settings relate to the song to make the narrative good. The results also showed that having a narrative music video is very popular, luckily we had already chosen to have a narrative music video so now we must focus on making sure the narrative is good that will draw the attention of others.
We asked a total of 10 questions:
1. What is your gender?
2. What age are you?
3. What is your favourite music genre?
Indie Rock R&B Heavy Metal Country
4. What is your favourite artist?
5. What is your favourite band?
6. How many music videos do you watch a month?
0 1-5 6-10 -11-15 16+
7. Do you stream music? If yes how often?
8. What part of a music video do you notice the most?
Setting Costume Lightning Camera Angles Editing
9. Do you think having a good video affects the song sales?
10. Do you find a narrative more appealing in a music video?
From our questionnaire we have found that the most popular genre of music listened to is pop music with 10 followed by 7 people favouring R&B, one person liking rock and another listens to all genres of music on a daily basis.
The majority of people circled 16+ for how many music videos they watch a month. The reason for this is because of how many different ways we can consume music videos. We have very easy access to watch music videos, through YouTube on smart phones and computers. Also, their are music channels on the TV now so people can flick through and watch a load just within one hour.
Everyone but 3 answered that they streamed music through different sites such as Spotify while the other three listened to their music from YouTube.
Everyone said that yes music videos do affect song sales and make them increase, this is because the better the music video is the more people will talk about it and because social media is apart of almost everyone's lives so the video can be shared so everyone will talking about it.
Everyone also said that yes a narrative does make a music video more appealing this is because people are able to relate to the song more, understand the lyrics and the artist by making a connection with them.
1 male was only asked because our target audience is based on mainly girls due to the understanding of the song. It is a typical love song sung by a female and is all about love and heartbreak. The song is emotional and males may not be interested. So as this was a target audience questionnaire to get ideas to see what they would prefer in a music video, we didn't ask as many as we did females.
From our findings we can see that costume and setting is key feature in a music video, therefore when we come to filming we will be aware of making sure all costumes are accurate and the settings relate to the song to make the narrative good. The results also showed that having a narrative music video is very popular, luckily we had already chosen to have a narrative music video so now we must focus on making sure the narrative is good that will draw the attention of others.
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